Druski
Client
Druski
Location
Salt Lake City, UT (Remote)
Year
2022
about
Partnered with Druski’s team—alongside the Director and Producer of the series—to develop the visual branding for the Coulda Been YouTube series, a comedic spinoff rooted in hip-hop culture. From Coulda Been Records to Coulda Been House and Coulda Been Love, the series parodies the drama and ego of real music labels like Cash Money, Bad Boy, and QC—while simultaneously building a brand that's becoming a viral force of its own.
Role
I led the visual direction across YouTube—designing high-conversion thumbnails and a bold, recognizable logo system tailored for fast digital consumption. My work aligned with strategic engagement goals to help grow the series' visibility and audience retention at scale.
Problem
To maximize reach and engagement across YouTube and social media, Druski’s team needed a visual system optimized for performance. This included an attention-grabbing thumbnail style and a memorable logo that could quickly convey the Coulda Been brand, drive clicks, sustain viewer retention, and encourage shares in a highly competitive content space.
Solution
Designed high-impact thumbnails and a recognizable logo system for Coulda Been House.
Result
My work supported the brand’s comedic tone while maintaining a professional, scroll-stopping presence across platforms and help drive 5M-20M views per episode increasing global reach.
Credits
